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SOCIAL MEDIA IS MAKING US SMARTER; Revenge really IS sweet The News Cocktail / Roadlovers

March 20, 2017


by RoadLovers International


Don’t turn up your nose at strangers wrapped up in their phone screens.  Social Media is making us smarter.  Studies have found that because others see more of our thoughts and writings, people are attempting to also improve their social media image by writing more intelligently. Another plus is that grey matter in our brains is increasing.  It seems there is a correlation on the amount of grey matter in three parts of the brain with how wide a person’s online network is.

That’s not to say there aren’t negative effects.  Ten years ago the average attention span was 12 minutes. In just a decade it’s been reduced to five seconds.  At the least, our limited attention spans have caused us to be more forgetful — nearly one in 10 people have admitted to forgetting their own birthdays — as well as being less productive. And these effects may become difficult to reverse, as studies have shown that visiting and using social media sites triggers the release of certain hormones in the body, such as adrenaline, which is addictive.  Okay – so you’re a smart addict!



Screen Shot 2017-03-20 at 12.47.39 PMScreen Shot 2017-03-20 at 12.47.49 PM

— The Average price of a Super Bow ad is $5,000,000 per 30 seconds.  But advertisers get a lot for their dollar. Recent Super Bowls have been watched by between 110 and 115 million people each year. That means that at a cost of $5 million, a 30 second Super Bowl commercial costs between 4 and 5 cents per viewer.

— Any time you’re in an ocean you’re within 120 yards (110 meters)  of a shark.

–Gap in lifespan between wealthy and poor people in the US is 14 years.


The conclusion is controversial but facts speak:  when someone does harm to you revenge, not karma, is sweet.  Researchers at the University of Kentucky had participants write something about a personal experience.  Disguised researchers give the authors good or bad feedback and measured the participants’ moods. Their aggression was released by sticking pins in a virtual voodoo doll while imaging it was the person who negatively critiqued their essay.  Not only did the mood improve of those who stuck the voodoo doll with pins, but there was a point where their mood was indistinguishable from the other group of subjects who received nice feedback. Revenge, at lease for moment, clearly felt damn good.


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